Edinburgh · Scotland · UK-wide
This policy explains what personal information Prime Mortgages collects, why we collect it, how long we keep it and what rights you have over it. Prime Mortgages is a trading style of Mortgage Force (UK) Ltd, which is the data controller for the information you give us. Our ICO registration reference is ZA474646.
To give mortgage or protection advice we need to know a good deal about you. Typically that means:
We process your data to provide the advice you have asked for (performance of a contract, or steps taken at your request before entering one), to meet our legal and regulatory obligations under FCA rules and anti-money-laundering law, and where we have a legitimate interest in running our business — for example keeping records of the advice we gave.
Health information is special category data. Where we process it for a protection application, we do so on the basis of your explicit consent, which you can withdraw.
Only where it is necessary: lenders and insurers we approach on your behalf; our regulatory principal Mortgage Force (UK) Ltd; credit reference and fraud prevention agencies; our IT and customer-management providers under written contract; your solicitor or accountant where you have asked us to liaise with them; and regulators or law enforcement where we are legally required to. We do not sell your data, and we do not share it for anyone else's marketing.
FCA rules require advice records to be kept for a minimum period, and for some products indefinitely. In practice we retain mortgage advice records for at least six years from the end of the relationship, and protection records for the life of the policy plus six years. Enquiries that do not proceed are deleted after two years.
To exercise any of these, email richard@primemortgages.co.uk. We will respond within one month. If you are unhappy with our response you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
This website does not use advertising or tracking cookies, and it does not set any cookie that identifies you. If we add analytics in future, this policy will be updated and you will be asked for consent first.
No fee for the initial conversation, and no obligation. We usually reply the same working day.
A twenty-minute conversation will tell you what you can realistically borrow, what it will cost and whether it is worth doing. It is free, and we will tell you honestly if the answer is no.